Recreating Retro Album Covers
A discophile collects records; an audiophile is a connoisseur of recorded sound. What do you call a person obsessed by the record album's artwork?Even as a pre-teen, it always irked me whenever an album cover didn't quite match the vintage of the enclosed disc. The word "re-issue" wasn't yet in my vocabulary, but I still knew, for example, that a Judy Garland LP shouldn't have psychedelic artwork. Considering her sad demise, what could Capitol Records have been thinking?
Of course now I deeply appreciate the variety of re-issue artwork produced by the marketing departments of the record companies and realize how classy it could often be. This 1950s LP of Glenn Miller favorites on RCA is a marvelous example of portraiture in commercial art.
The dawn of CDs and the sonic splendors of digital remastering from the 1980s onward created fresh demand for reissues of vintage recordings. Quite often, record companies obliged listeners with glorious box sets, replete with vintage artwork and detailed liner notes. Rhino's "Songs of the West" is a prime example of the extent of care to which some companies went during the CD heyday of the 1990s.
Who knew that the '90s would one day be considered a "golden age" of sorts for the packaging of recorded sound -- a coming together of market interest, demographics, expendable income, and the exploration of new digital technologies for both the audio and visual aspects of record producing.
The birth of digital downloading in the 2000s, however, did away with all of that. The down-and-dirty business of "do-it-yourself," and the seemingly universal acceptance of convenience over quality, meant that all of the little aesthetic pleasures that accompanied an LP, and later a CD, are gone, including the lush visuals.
"Who knew that the '90s would one day be considered a 'golden age' of sorts for the packaging of recorded sound…"
In its stead, for contemporary music anyway (rap, country, hip-hop, etc.), is graphic design that stunningly represents today's tastes. However, even the best of it is usually viewed electronically on an iPod or computer screen, and so gets lost in the shuffle -- literally. For reissues of older music, iTunes and Amazon create cover art that brings new meaning to the words "drab," "hasty," and "execrable."
On the other hand, for vintage music lovers, applications such as iTunes allow us to personalize our private collections in ways never imagined before, including the ability to display and store multiple album covers.
And so I have been busy -- very busy -- either snatching decade-appropriate LP artwork from off the Internet, or creating my own where none existed before, especially for CD compilations devoted to music from the 78 era.
"For reissues of older music, iTunes and Amazon create cover art that brings new meaning to the words 'drab,' 'hasty,' and 'execrable'."
I created many of my covers to suggest the famed work of Alex Steinweiss of Columbia Records. Not only is he credited with inventing the LP album format -- the beloved decorated cardboard sleeve -- but his eponymous swirly font, "Steinweiss," is permanently linked with the late 1940s. In this creation for a Crosby reissue, we can see all of his visual quirks and preferences on display -- collage, humor, the swirly script, and his signature in the upper right.
I had Steinweiss in mind when I created the cover, below, for a Dinah Shore compilation. I found a free downloadable font that clearly attempted to imitate "Steinweiss Script," vintage graphics for the background, an appropriate photo of Miss Dinah, and Columbia's "LP" logo for good measure, and Voila! Perhaps I should instead say, "Mmmwaaah!" in tribute to the lovely Miss Shore
In the following instance, I patterned the cover after an actual Steinweiss creation, substituting Shore for Errol Flynn. It's not an exact copy but rather a sly suggestion of the original. By the way, note Steinweiss' signature in the lower right behind Mr. Flynn.
This next one was entirely an original on my part. I am proud of it. I think it suggests the late '40s very nicely, including my use of a duotone photo. I didn't want to wear out the welcome of the Steinweiss script, so I opted for a streamlined '40s script that did the job without any fuss.
I turned my attention to Decca next, whose designers and producers preferred duotone close-ups of its recording stars. Here, I gave Frances Langford a cover that might easily fool even the most discerning eye were it printed on cardboard and slipped into a vintage record bin. Below Frances is a little number I created in tribute to Connie Boswell (soon to be rechristened "Connee" after she realized that a double "ee" made it easier for her to sign autographs).
I'll revisit more of my handiwork in my next entry and will close with this "tribute to a tribute." I had always admired the three-volume series of LPs produced by Columbia shortly after Bing Crosby's 1977 death. I especially liked the hand-tinted photo (which became the graphic-design rage in the 1980s) and the miniature vintage record labels floating around The Old Groaner's head.
Taking my visual cue from Volume 3, I devised this bit of art for a similar collection of Dick Powell tunes, which, like the Crosby series, included cuts originally issued on Brunswick that would later be acquired by Columbia. Frankly, I like my cover better, thanks to strategic use of shadowing to draw attention to the various vintage elements. The sepia photo and fleshy background are also much warmer; then again, from everything I have ever read about Der Bingle, so was Dick Powell's personality.
Addendum: Pictured is a Columbia 78 set of Sinatra records, and my variation on it for iTunes use.














I really enjoy your attention to detail and for educating me on the lost art of album covers!
ReplyDeleteThank you Pam. I hope one of the joys of heaven is to be able to endlessly experience pulling shrink-wrap off of a brand new record album.
DeleteMy favorite of these covers is Frances Langford. That cover is not only beautiful but looks like the work of an experienced designer with an eye for detail.
ReplyDeleteI began to purchase music (LPs and CDs) as a teenager in the early 90s. If trying new artists I was not familiar with I would go with the color and style of the album covers. I too quickly learned that the album cover often did not match the flavor of the music contained within.
Laura Branigan, Pat Benatar, Stevie Nicks, Tina Turner, Diana Ross, and Dionne Warwick covers were always "hits."
By comparison, most of the Latin and European artists I loved were usually "misses."
Barbra Streisand always a 50/50 chance.
It is true - Latin and European album designs were and are pretty dull; usually just a photo -- always a diffused one if the singer is over 30 -- and the artist's name in an energetic neon script font. Even in the 1950s, Euro-LPs and South American LPs were generic affairs. Stevie Nicks always had good cover art.
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